Merino Superior Sires 24 Released

Merino Superior Sires 24, the annual publication of the Australian Merino Sire Evaluation Association (AMSEA) for 2018, has been released onto the Merino Superior Sires website and is now available.

Wool and Sheepmeat survey - now open!

The continuing productivity improvements in the Australian wool and sheepmeat industries highlight the importance of monitoring production and producer intentions, assisting producers to make more efficient decisions based on data and evidence. Th...

Merino Lifetime Productivity Trial - Project update

Understanding and maximising lifetime performance is critical to increasing productivity and profits for woolgrowers.
The Merino Lifetime Productivity (MLP) project has been designed to capture lifetime data from diverse environments, genetics an...

P.E Nation runs with wool

Leading Australian activewear label P.E Nation has released a Merino wool womenswear collection, offering the best sportswear on the market today.

3.1 Phillip Lim’s The Merino Series in stores now

3.1 Phillip Lim’s Fall/Winter collection has hit the stores, with the designer’s collaboration with The Woolmark Company coming to fruition.

Woolgrowers not forgotten – not even by the Royal Palace

Tuesday, 02 October 2018
He may be far away from wool-growing properties in Australia but His Royal Highness The Prince of Wales has the challenges facing woolgrowers in his thoughts, writing to all

New South Wales worms, flies and lice update - September 2018

NSW LOCAL LAND SERVICES
Central West LLS
Coonamble: Jillian Kelly, DV (jillian.kelly@lls.nsw.gov.au)
Drought conditions continue in the Coonamble district with very patchy to no rain received. The va

Research and development key to future of wool industry

Tuesday, 04 September 2018
Research, Development and Extension (RD&E) are important keys to the future of the wool industry and Australian Wool Innovation Limited (AWI) has announced it will this yea

Artificial Intelligence set to emerge in Wool Production

Tuesday, 28 August 2018
Australian Wool Innovation (AWI), in collaboration with neXtgen Agri Ltd and the University of Sydney will investigate the potential of applying artificial intelligence (AI) i

New South Wales worms, flies and lice update - August 2018

Armidale: Rad Nielsen, Veterinary Health Research (rnielsen@invetus.com)
NSW LOCAL LAND SERVICES
Central West LLS
Coonamble: Jillian Kelly, DV (jillian.kelly@lls.nsw.gov.au)
Conditions are incredibly

Inaugural Nanshan Wool Supremacy award winners announced

Friday, 24 August 2018
The Inaugural Nanshan Wool Supremacy award winners have been announced with Max and Chris Price from Glenwood in Cavendish, Victoria and Max and Coral Caldwell from Barkers Lak

AWI recommends: vote 2% this WoolPoll

Monday, 20 August 2018
Today, the 2018 WoolPoll Panel and Australian Wool Innovation (AWI) have launched WoolPoll 2018, the opportunity woolgrowers have every three years to vote on the levy rate to

Australian wool production forecast to fall in 2018/19 due to tough season

Friday, 17 August 2018
The Australian Wool Production Forecasting Committee’s updated forecast of shorn wool production in 2018/19 is 322 mkg greasy, down by 5.7% from 2017/18. The continuing dry con

AWI launches next phase of WoolQ functionality

Friday, 17 August 2018
Today, AWI unveiled the next phase of its WoolQ online platform releasing three new features - the Industry Network Forum, My WoolQ and Ready Reckoner. Launched in March 2018,

Wool Poll 2018

Wool Poll 2018 is fast approaching.
Every three years, Australian woolgrowers determine the future level of funding for research & development and marketing through Australian Wool Innovation (AWI).

Automation could be the way of the future for shearing sheds

Friday, 03 August 2018
Automation could be the way of the future for shearing sheds
Automated shearing could be the way of the future for shearing sheds around Australia following the launch of an Au

WA AFL captains ram home the Fibre of Football

Wednesday, 01 August 2018
West Coast Eagles captain Shannon Hurn has joined Fremantle captain Nat Fyfe as part of the Australian Wool Innovation Fibre of Football campaign. Photographed with some pri

New South Wales worms, flies and lice update - July 2018

NSW LOCAL LAND SERVICES
Coonamble: Jillian Kelly, DV (jillian.kelly@lls.nsw.gov.au)
Recent weeks have seen incidences of disease (such as pneumonia) in concurrence with energy and protein deficiency

2015-2018 Review of Performance - summary

Summary of the report of the independent review of AWI’s performance, by EY. The government requires AWI to have an independent review of performance conducted every three years. The Government took the lead in contracting and managing the indepen...

New South Wales worms, flies and lice update - June 2018

NSW LOCAL LAND SERVICES
Central West LLS
Coonamble: Jillian Kelly, DV (jillian.kelly@lls.nsw.gov.au)
The drought has worsened and almost all stock are being fully hand fed in the Coonamble district. 

World Surf League and The Woolmark Company collaborate on Merino wool lifestyle collection

Tuesday, 03 July 2018
The Woolmark Company has joined the World Surf League (WSL) family, partnering with the Championship Tour (CT) to showcase an exclusive range of lifestyle and performance garmen

New tool tackles subterranean clover Red Leaf syndrome

Tuesday, 03 July 2018
Detailed guidance to help livestock producers manage the impacts of subterranean clover Red Leaf syndrome has been released, following recent outbreaks of the syndrome and assoc

RAMping Up Repro workshop enables woolgrowers to best manage their rams pre-joining

Tuesday, 19 June 2018
To help woolgrowers get the most from their rams, Australian Wool Innovation (AWI), in partnership with Zoetis, has developed a new, hands-on workshop called RAMping Up Repro. T

It’s Ewe Time forums focus on lifting productivity and profitability

Friday, 15 June 2018
One of the sheep industry’s most popular extension and adoption programs, It’s Ewe Time, returns in July and August, designed to increase producer awareness of the principles, pr

A fibre of success: The Woolmark Company celebrates five decades of Australian wool trade to China

Friday, 15 June 2018
In 2018, the Australian wool industry is celebrating more than 50 years of successful wool trade to China - a relationship that has established China as Australia’s largest custo

Coding App wins the 2018 Tech eChallenge

Tuesday, 05 June 2018
Grassroots coding in the wool industry is the winning idea for Australian Wool Innovation’s 2018 Tech eChallenge. Fending off a number of innovative business ideas that addresse

Beyond the Bale - Issue 75 (June 2018)

Articles in this edition include: Wild Dog Alert; Mob size affects lamb survival; A young champion championing wool; Pain relief research for mulesing; Westfield promotes wool this winter; Boston’s Merino Marathon with adidas; Rising tide of micro...

New South Wales worms, flies and lice update - May 2018

NSW LOCAL LAND SERVICES
Central West LLS
Coonamble: Jillian Kelly, DV (jillian.kelly@lls.nsw.gov.au)
Sheep
The extremely dry conditions have meant that sheep worms are not a big issue. Very few WormT

Update your member information now - and go in the draw to win a pair of RM Williams boots!!

Want to stay up to date on all of our news,workshop details, technical information and other updates? Would you like to go in the draw to win a pair of RM Williams boots? Then be sure to jump online and update your profile details - simple!

Wool Week 2018: inviting Australian consumers to live naturally

Monday, 21 May 2018
Australia’s iconic wool industry will once again be in the spotlight as woolgrowers, fashion designers, retailers and consumers unite to celebrate The Woolmark Company’s Wool Week

Wool's future looks bright at NMC 2018

Monday, 21 May 2018
Australian students from five states have enjoyed a weekend of wool industry education, skills and introductions at the 2018 National Merino Challenge (NMC). Now it its sixth year

Calcium-Magnesium investigated to boost lamb survival

Thursday, 17 May 2018
Research into the role of calcium and magnesium is looking to boost ewe health and increase lamb survival. Funded by Australian Wool Innovation (AWI) and conducted by the Graham

Australian fashion brand Country Road sees a strong focus on the traceability of Australian wool

Wednesday, 16 May 2018

This week Country Road launched its Australian Traceable Merino Collection, which includes 29,000 units of traceable wool across its men and women’s ranges. The wool used in t

Sportscraft's winter campaign celebrates 54 years with Woolmark

Tuesday, 15 May 2018
Australia’s longest-serving Woolmark licensee, Sportscraft has produced a stunning winter campaign centred around Australian Merino wool and the origins of the natural fibre. Wit

New short film explores wool’s environmental credentials

Friday, 11 May 2018
A new mini-documentary by sustainability ambassador Livia Firth, Founder and Creative Director of Eco-Age, highlights a selection of Australian wool growing properties, examining

Valuable information resources for dry times

Tuesday, 08 May 2018
With many wool-growing regions across Australia still waiting for or missing significant rainfall to produce valuable winter feed, Australian Wool Innovation is reminding sheep p

New research for sheep producers making headway with scanning

Friday, 04 May 2018

Breakthrough research into foetal ageing at scanning may lead to a better managed lambing and improved lamb survival.

Dr Kim Bunter of the University of New England was th

Droughtlot information - webinar recording and booklet

Webinar recording featuring Geoff Duddy speaking about confinement feeding sheep - what you need to know to get it right - plus a link to the managing sheep in droughtlots publication.

AWI and Soils For Life back stewardship with science

Monday, 23 April 2018

Australian Wool Innovation (AWI) in partnership with Soils For Life (SFL), has established a long-term project to collect evidence on trends in production and environmental per

Victoria worms, flies and lice update - April 2018

Hamilton: Andrew Whale, Livestock Logic (a.whale@livestocklogic.com.au)
Livestock Logic advises that

seasonal conditions over the last few months have been good for reducing worm contamination issue

New South Wales worms, flies and lice update - April 2018

NSW LOCAL LAND SERVICES
Coonamble: Jillian Kelly, DV (jillian.kelly@lls.nsw.gov.au)
Sheep
Again this month sheep worm counts in the Coonamble area remain low due to the ongoing dry conditions. 
Cattl

New drench resistance test trial begins

Tuesday, 10 April 2018

A trial testing different drench resistance test methods is currently under way. Funded by AWI and conducted by Dawbuts, the free trial is now calling for woolgrowers to get i

The Boston Marathon finish line is just the beginning for Australian wool

Wednesday, 18 April 2018
The Woolmark Company (TWC) has joined forces with one of the most influential global sportswear brands and the world’s most prestigious marathon event. A three-year, three-wa

Seasonal conditions hold back wool production

Friday, 20 April 2018

The Australian Wool Production Forecasting Committee forecasts that Australian shorn wool production in 2017/18 will reach 338 mkg greasy. This is a 0.6% decline

I Wool Win

Wool approaches the finish line at Boston Marathon as four first-time runners test and try nature’s miracle fibre.

The Woolmark Company and adidas present the Woolmark Performance Challenge

The Woolmark Company and adidas partner to launch a design competition focussing on the development of innovative products for the performance industry.

Flock to the Baggy Green hits a ton

Thursday, 25 January 2018
The project that combines our national game with our natural fibre has started by scoring strongly with over 100 donations of Australian wool from generous woolgrowers from

WoolPoll Panel formed to help run WoolPoll 2018

Tuesday, 30 January 2018

 
Every three years, Australian woolgrowers set the future funding level of their wool research, development and marketing body through WoolPoll.
Federal government regulati

Matthew Miller, Bodice and DYNE win the 2017/18 International Woolmark Prize

Wednesday, 10 January 2018
Matthew Miller and Bodice - from the British Isles and India - were today announced the winners of the menswear and womenswear 2017/2018 International Woolmark Prize, prese

2017/18 International Woolmark Prize winners announced

Matthew Miller, Bodice and DYNE have won the 2017/2018 International Woolmark Prize at a special event during Pitti Uomo in Florence.

Wool takes centre stage at Pitti Uomo 93

Pitti Uomo 93 was an exhilarating mix of traditional high-quality men’s fashion, from cutting-edge design, hand-crafted accessories and edgy urban collections.

New South Wales worms, flies and lice update - December 2017

NSW LOCAL LAND SERVICES
Central West LLS
Coonabarabran: Alix Ferguson, DV (alix.ferguson@lls.nsw.gov.au)
Strongyle-type worm egg counts ranging from 16–2208 eggs per gram were reported from submissio

Beyond the Bale - Issue 73 (Dec 2017)

Articles in this edition include: Flock to Baggy Green project; Merino Lifetime Productivity project update; Returning to the family farm; Wild dog exclusion fencing guide; Merino sets sail around the world; Campaign for Wool marks eighth annivers...

Woolgrowers called upon to Flock to Baggy Green

Friday, 01 December 2017
Australia's wool industry is showing its love for Australian cricket as part of Flock to Baggy Green, a joint initiative between The Woolmark Company, Kookaburra, and Cricket

Wool's bright future highlighted at the AWI AGM

Friday, 17 November 2017
A year of strong progress across research, development and marketing has been reported on at the Annual General Meeting of Australian Wool Innovation (AWI).
International mar

Sheep industry goes from strength to strength

The Annual Review noted ‘to have both prices and production increasing for this period is quite remarkable, and signals that demand has grown at a rate faster than supply.’

According to Rural Bank, the Australian sheep industry has been growing...

Beyond the Bale - Issue 71 (June 2017)

Articles in this edition include: Merino Lifetime Productivity project update; Investing in the future in WA’s southern wheatbelt; Trends in wool quality discounts; Retailers back Wool Week in Australia; ORTOVOX showcases its Merino wool suppliers...

Tailoring meets performance with Z Zegna

Perfect for all seasons, classic for any occasion, Z Zegna’s TECHMERINO™ SS18 collection is ideal for those on the go.

Beyond the Bale magazine

Beyond the Bale is The Woolmark Company’s quarterly magazine that communicates company initiatives to stakeholders across the wool pipeline.