Wednesday, 16 August 2017
A new partnership has been formed between Australian wool and Australian Rugby Union (ARU).The Woolmark Company, the marketing arm of the Australian wool industry has joined forces with the ARU to promote the strong heritage and natural connection between these two great Australian icons, with a new range of woollen scarves and retro playing tops a fitting way for Australians to show some natural fibre and national spirit.
Jim Miller, Wallaby from the mid 1960s amongst his sheep and wearing the new scarf. Photo credit Food Miles Magazine.
Two current Wallabies Nick Phipps & Bernard Foley.
A new partnership has been formed between Australian wool and Australian Rugby Union (ARU).
The Woolmark Company, the marketing arm of the Australian wool industry has joined forces with the ARU to promote the strong heritage and natural connection between these two great Australian icons, with a new range of woollen scarves and retro playing tops a fitting way for Australians to show some natural fibre and national spirit.
Australian wool and Australian rugby are both products that have helped establish our nation as a world force and put our country on the map. Their history is inextricably linked with rugby union being the game of choice for many Australian woolgrowing families.
Long before the game turned professional, many players worked on sheep properties and spent their weekends playing for their local town, district or, in rare cases, even playing for Australia.
ARU General Manager Commercial, Pete Sciberas said “We’re delighted that Woolmark are joining our partnerships family. They represent one of the most iconic brands and products in Australia, and have a natural affinity with the rugby community, much of which is based in rural and regional Australia.”
Holding the latest woollen Wallabies scarf and standing amongst his flock, Jim Miller adds “I had such fond memories of my time in the 1960s representing Australia and touring and playing the game with the best in the world. Here I am now, 60 years later running sheep at the top of their game and producing a wonderful article of wool, made of 19.5 micron the type of soft wool I grow.”
Jim Miller’s story in Food Miles magazine can be read here (page 41-43).
“Merino wool and rugby are both very big parts of our community and always have been”, said Murray Dymock, woolgrower and Boorowa Goldies rugby club member. “To know that something you put your life into producing is now going into a product that supports the Wallabies is pretty good feeling”.
A Wallaby is not born into a gold jersey; the journey to that jersey begins when a child plays with a footy. In the same way that very few people witness the passion, sweat and sacrifice it takes for a player to make that step up to the world stage, very few people get to observe how the world’s finest natural fibre transitions from the farm to the shopfront. The creation of a Merino wool garment begins long before it appears in a retail outlet; it starts with the passion and dedication of Australia’s woolgrowers who look after their flock.
Wallabies 100% Australian wool scarves will be available soon at www.heraldsun.com.au/shop.
The first Woolmark supporter jerseys will be recreations of the 1937 and 1938 playing tops worn by the Wallabies in Test matches against South Africa and New Zealand.
Marius Cuming Australian Wool Innovation, Corporate Communications Email: email@example.com Mobile: +61 400 305 716